Privacy Policy

Last updated: March 8, 2026

briefpeak ("we," "our," or "us") operates the briefpeak application and website (briefpeak.com). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our application.

1. Information We Collect

Information you provide

  • Email address — when you join our waitlist or create an account.
  • Shopify store data — when you connect your Shopify store, we access order, product, and customer analytics data through the Shopify API to generate reports.

Information collected automatically

  • Analytics cookies — we use Google Analytics 4 (GA4) to understand how visitors use our website. These cookies are only set after you consent via our cookie banner.
  • Log data — standard server logs including IP address, browser type, and pages visited.

2. How We Use Your Information

  • To provide and improve our analytics service.
  • To send you product updates and marketing communications (with your consent).
  • To analyze website traffic and usage patterns.
  • To respond to your inquiries and support requests.

3. Data Sharing

We do not sell, trade, or rent your personal information to third parties. We may share data with:

  • Service providers — such as hosting (Google Cloud), analytics (Google Analytics), and email services, who process data on our behalf.
  • Legal requirements — if required by law, regulation, or legal process.

4. Your Rights Under GDPR

If you are located in the European Economic Area (EEA), you have the right to:

  • Access — request a copy of your personal data.
  • Rectification — request correction of inaccurate data.
  • Erasure — request deletion of your personal data.
  • Portability — request your data in a portable format.
  • Restriction — request restriction of data processing.
  • Objection — object to processing based on legitimate interests.

5. Your Rights Under CCPA

If you are a California resident, you have the right to:

  • Know — request what personal data we collect and why.
  • Delete — request deletion of your personal data.
  • Opt-out — opt out of the sale of personal information (we do not sell your data).
  • Non-discrimination — we will not discriminate against you for exercising your rights.

6. Cookies

We use the following types of cookies:

  • Necessary cookies — required for the website to function (e.g., cookie consent preferences).
  • Analytics cookies — Google Analytics 4 cookies that help us understand site usage. These are only loaded after you accept analytics cookies via our cookie consent banner.

You can manage your cookie preferences at any time using the cookie settings link in the footer or by clearing your browser cookies.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes described in this policy. Waitlist email addresses are kept until you unsubscribe or request deletion.

8. Security

We implement appropriate technical and organizational measures to protect your personal data, including encryption in transit (TLS) and at rest, access controls, and regular security reviews.

9. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, contact us at:

Email: privacy@briefpeak.com

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.