Your Smart Brief
A personalized, plain-English analysis of your store — powered by the briefpeak engine.
Available for waitlist members
The Smart Brief is powered by the same engine behind briefpeak's scheduled briefs. Join the waitlist to be the first to try it.
briefpeak does this automatically
- A weekly brief analyzing your store's actual performance
- Plain-English insights you can act on
- Delivered to your inbox on your schedule
Get insights like these, automatically
Join the waitlist for personalized briefs and smart alerts.
What is a Smart Brief?
A Smart Brief is a personalized, plain-English analysis of your online store. Instead of digging through dashboards and spreadsheets, you get a concise report that tells you what happened, why it matters, and what to do next.
It's powered by the same engine behind briefpeak's scheduled email briefs — designed to surface the insights that actually matter to your business.
What Your Brief Includes
- The Bottom Line. Revenue, orders, AOV, refund rate, and net profit estimate — with period-over-period comparison so you know if things are improving.
- What Sold. Top products, slow movers, stockout risks, and new product performance.
- What Came Back. Return rate, return reasons breakdown, and most returned products — data no other tool surfaces.
- What You Spent. Ad spend per platform, ROAS per platform, and combined ROAS (when ad accounts are connected).
- What To Do. 2-3 specific, actionable recommendations drawn from all sections above — not generic advice.
Why Plain English Matters
Most analytics tools show you charts and numbers. You're left to figure out what they mean. briefpeak writes the analysis for you — the same way a data analyst would explain your numbers over coffee.
Frequently Asked Questions
When will personalized briefs be available?
Personalized briefs are coming soon. Join the waitlist to be the first to know — and to help shape what your brief includes.
What data does briefpeak analyze?
briefpeak analyzes revenue, orders, average order value, product performance, return rates, customer trends, and more. The engine looks at patterns across time periods to surface what matters most.
Is my data secure?
Absolutely. Your data is encrypted in transit and at rest, stored in isolated environments, and never shared with third parties. We follow strict data protection guidelines and are fully GDPR compliant.
Related Tools
- Store Health Scorecard — Grade your store across 6 key metrics with industry benchmarks.
- Profit Margin Calculator — Calculate your true profit margin with all e-commerce costs included.